HW 5: "The Voice of the Customer"

In "The Voice of Customer," Kline explains how a company can promise quality and dependability. He also explains how a product must reach a deeper meaning to its consumer in order to leave a lasting impression for the product to succeed. When I went back to my room I took a look at the brand, Secret deodorant. As I looked at it, it stated that it is invisible solid leaving no white marks. As I looked the brand up on the internet, it stated "Live Life, Dont Sweat It the Freedom of Freshness is here." This statement means that Secret will take care of all life's troubles and you wont have to worry about sweating about the small things because secret will take care of it therefore the product wont let you down. The website also says "Secret, because your hot." This however means that because your hot secret will make you cooler and wont let you sweat, basically promising optimal protection against sweat, making the consumer believe that the product wont let you down, as well as making you feel good about yourself. In my experiences, this product is definately of good quality, except for the fact that white lines arent always invisible, in fact for the majority of the time they are still there. Also the fact that no product is strong enough to take care of your problems so that you dont have to worry about enything, this is simply just the way to sell the product and make the customer happy at all times.